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What are the factors to decide the target audience of your Ad - Advertising?

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Question added by Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Date Posted: 2016/02/19
nojoud abdul kareem alshami
by nojoud abdul kareem alshami , receptionist , international rescue committee

Well, if it was me I have to get to know the product am advertising it defines how the ad is going to be , and it's target audience

Mostly we need to pay attention for an accurate segmentations of all your platforms, the message that you trying to divulge, who are those audience (age, social, economical, geographical analysis...etc), which are the goals of it, which are the supports that you are considering to use, how you will measure the results and evaluate them.

Karim Ismail
by Karim Ismail , Marketing Consultant , Ad Agencies & Media

Market research, competition and competitor breakdown, survey groups and target audience segmentation

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