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What is meant by vertical marketing system?

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Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/02/08
Asghar Ali
by Asghar Ali , Events & BTL Manager , Outofbox Marketing Solutions

vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs.

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