What are the key trends in marketing that you foresee for the b2b industry?

Key trends for b2b industries foreseen would be

1. Key Strategic Account Based Marketing

2. Distribution Channel and partners based marketing

3. Digital Marketing Strategies

4. Virtual Market Promotions and business networks

Thanks

Senthil

Current trends in B2B:

1- Customer Relationship - Most important element in B2B is developing customer relationship and loyalty.

2- Services: Customer experience generated by services.

3- Digital Marketing: To increase customer base.

4- Content Marketing: Strategy used now by marketing to influence customers by key features exploration.