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. PerformancePerformance refers to the delivery of superior experience of a luxury brand at two levels – first, at a product level and, second, at an experiential level
PedigreeMany luxury brands have a rich pedigree and extraordinary history that turn into an inseparable part of the brand’s mystique
PaucityOver-revelation and distribution of luxury brands can cause dilution of luxury character. Hence, many brands try to maintain the perception that the goods are scarce
PersonaThe persona of a luxury brand is largely a result of, first, its distinctive projection plus coherence of its applications across consumer touch points and, second, the brand communication through its advertising
Public figuresPublic figures or celebrities have traditionally been employed as one of the marketing mix in luxury brand advertising and they still continue to garner attention, credibility and impact
To build an effective content marketing strategy for a luxury brand we should use T.v Add and Social Media.
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