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We really focus on monetary returns which is an essence....
But is we really bringing a value addition always?
Strategic alliances are about much more than revenue. Of course that is important, but a good strategic alliance is about establishing strong relationships. This allows the parties to:
- make long term plans for developing new products and processes
- learn about changes in the market from each other
- anticipate market trends better
- withstand shocks
- cross-train staff in the hope of finding hidden synergies
- create [legitimate] barriers to entry to new market players
- coordinate their development (e.g. location of new premises) to create efficiencies
- provide better career opportunities for their staff
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