What does the Acronym AIDA stand for?

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What does the selling acronym AIDA stand for?
Posted by:
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
14-September-2014

Business Development

Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/02/04

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1 Answers

by Rami Abbas , Sales Manager , Al Houda Contracting and Real Estate Development

A : Attention - Get the attention of your customer.
I : Interest - Have the interest of your customer.
D : Desire - Implement the desire for your product.
A : Action - Lead your customers to take action of buying your product or service.

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