You want to sell your high end product in a conservative market where it has little or no scope,you want to sell it through concept selling.How?

Alamgeer, about your comment , in Sumit´s comments,.... I think the most important is that the consummers will appeal for that product need. If they wont do it, so, you´ll never sell for that niche. This only means that you have the wrong product for the wrong niche, or the beneficts about the use/purchase of that product are very bad advertised/promoted or are uknown for that niche.

The best way is allow those consummers, through the user experience, have contact with the product, try it, handle with it, and that can be done by offering samples (if the product allows it, of course).

The "need" you can create by showing them advantages that can bring after they acquire it; and even you can show them comparing to another similar product that they are using.

firstly studied about the market requirement. then think over your product if it really fulfill the needs of market.then definitely you sold it. or you can also add some extra offer with this on starting time.