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instead of sending product detailers, cold sales emails should consist of below which will create interest in recipient's mind.
1. INFORMATIVE or CONSULTATIVE articles about your services.
2. Case studies about how your products/services met operational challenges faced by similar organizations.
3. Should consist of simple quiz questions. the answers to which will have rewards.
4. Should consist of industry trends and how your products/ services are helping similar organizations innovating themselves by keeping up to date with latest technology/solutions.
Hi [first name],
My name is [My Name] and I head up business development efforts with [My Company]. We recently launched a new platform that [One Sentence Pitch]
I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with... or might at least point me in the right direction.
I’d like to speak with someone from [Company] who is responsible for [handling something that's relevant to my product]
If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [Company Name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Sig
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