What is the best way to use when you are launching a new product regarding the cost ( ATL - BTL or TTL? And Why?

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What are the three approaches or methods that are used to allocate the costs of...
Posted by:
Mohammed El Tahir Mohammed Yousif
16-July-2017

Launching Of New Products

Question added by Ahmed Tohamy , country sales director , AKAI Middle East
Date Posted: 2016/01/14

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