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From My opinion Horeca is important for marketing for some Brands such as Tobacco or any entertainment product you cannot ignore Horeca in Marketing its a great place where you have time and good time to have direct consumer contact and the customer will be in good mood to listen
I don;t think so Horeca is very importent place for product marketing becouse they are not a brand user the utilize thing of cost cutting and maximaiz the profitblity.
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