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It depends on the target audience of the product/service. For example, if your target audience is 40s+ then TV will be the most favorable medium.
However, due to technology and the rapid life we're living now. Internet marketing became more favorable and more used as internet and social media in specific has a wide range of audience. teenagers, adolescents, adults, and even grandparents use social media right now. So Internet marketing is better.
It really depends on what your poduct/service is. However some sort of online marketing is a good idea since all sales will directly/indirectly be empacted by online presence/online marketing within 3-4 years.
In my opinion it depends on a target audience. Some audience prefer watching TV, some audience prefer to find information on websites. But anyway internet marketing effectiveness is easier to evaluate.
not all people like to read magazine
not all people like to watch tv and don't have time for it
most of people nowadays is using the internet,it's daily activity so in my opinion internet marketing is the best.....keep in mind we have to determine what is our target market then we can decide which tool we can use in marketing.
Marketing and advertising have two distinct purposes, building brand awareness and driving conversions. When it comes to building brand awareness, many people mistakenly assume that TV has a greater ability to build brand awareness than Internet advertising. Wrong. A study published by the American Marketing Association that states “Many advertisers are reluctant to shift a large proportion of their advertising budgets to the Internet because they still view television advertising as the main vehicle for building a brand. Using a unique and rich data set comprising campaigns across a variety of industries, this study demonstrates that Internet ads perform on par with television ads on the brand-building metrics that advertisers use and trust.”
Having said that, as technology continues to transform all forms of marketing, brands are continually trying to identify the ideal media mix that will translate to the best possible return on ad spend or marketing investment. Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integrated media channels to achieve maximum reach and enhanced results to the marketing campaigns.
Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models. Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio. Multi-channel analytics then ties it all together which makes the decision-making scenario for marketing strategists much easier.
No Single medium of communication is better or less effective , Everything count from the objective of Communication/ Target Groups you want to communicate , before considering anything with consumer ideally we should look into why we need communication
1- for new Products/ or Existing Product
2- Recall Information to Take Action?
3 Social Affliation of the Product/ Service with stake sholder
in case a product is unique with target Group of Teens , no doubt Social media will be the good platform to communicate with your TG.
there are various ways how you decide the medium of communication link with your Product/ Service communication objectives.
With the way our world is developing now and the number of people who are online users, the answer to this question would be internet marketing. Then again this also depends on your local market, as you may be living in a market where you reach more people by advertising on the TV rather than the internet.
Many things should be taken into consideration if you are planning for a marketing campaign, first you should define your targeted market, audience and how would you get to them, I mean the most effective channel for them.
If the your product for the Final customer you can use E-marketing, but if your product targets business owners you must use different channel.
Also for effective Selective demographic and/or geographic you can use E Marketing because it's available for high accuracy.
Traditional Marketing can be more effective for tangible products, also service marketing will getmuch better results with E Marketing.
Internet marketing i better than any other of TV or Magazine marketing because of larger number of people surfing or browsing the internet are much than any other marketing platform,thereby increasing sharing information of products to the end users or the consumers.
This is considered a broad topic to be able to compare, because it depends on the product, the market & the target audience the marketer might go for.
But realistically speaking, we are in a phase where all customers( especially millennials) have already moved towards digital, which is part of their daily routine, while less people are using TVs and magazines( according to research). Moreover, internet marketing can reach specific target and can consume less money to ensure that my message/ product is reached, bearing in mind that its traceable and measurable, unlike the traditional marketing tools such as TVs & Magazine which requires a huge money spend, with less impact nowadays
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