How important is analytics for studying customer behavior?

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Do you think that it's important to study consumer behavior before starting mark...
Posted by:
Abdulrahman
20-May-2014

Customer Service Customer Analytics Sales Business Development

Question added by Niranjan Pathade , Senior Product Manager , Leaf Fintech
Date Posted: 2015/11/22

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1 Answers

Joydeb Chakraborty

by Joydeb Chakraborty , NATIONAL RELATIONSHIP MANAGER , KOTAK MAHINDRA OLD MUTUAL LIFE INSURANCE LTD

Analytics are not just an option in today’s competitive world but is an essential tool to understand the consumer behaviour and position the product as per the customer need.
Customer data analytic provide relevant data and analysis to the management to drive effective customer service and customer experience and hence it saves unwanted costs in marketing and promotion with an opportunity to focus on need based selling.
Add value to the client and stay ahead of the competition by structuring and implementing innovative deals.

Therefore, analytics is a wonderful tool to predict the consumer buying pattern like knowing what and to what extent the client buys.

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