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Sales promotion programs targeted toward marketing intermediaries such as wholesalers, distributors, and retailers are known as:

A. consumer-oriented sales promotion.

B. trade-oriented sales promotion.

C. functional inducement.

D. direct marketing.

E. integrated promotions.

Marketing Management Marketing Mix Marketing Strategy Business Development Brand Management
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22
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tarik bougida

 trade-oriented sales promotion

Shahzaib Naeem
by Shahzaib Naeem , Deputy Brand Manager , Ideas (Pvt) Limited

Sales promotion programs targeted toward marketing intermediaries such as wholesalers, distributors, and retailers are known as Trade-Oriented sales promotion

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