_ is a concept that recognizes the added value of a comprehensive plan and combines them to provide clarity, consistency, and maximum impact.

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Marketing Mix And The 4-Ps: Old Fashioned, Or A Veteran That Persists To Exist?
Posted by:
Ahmed Shamseldin Ahmed
20-April-2015

A. Marketing mix

B. Buzz marketing

C. Exchange

D. Integrated marketing communications

E. Promotional planning

Marketing Management Marketing Mix Marketing Strategy Business Development Brand Management

Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/11/22

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1 Answers

by Hussan Syed , Senior Marketing Manager , M.H Alshaya

D Integrated marketing communications

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