What are the implications of transforming the president into a brand (Branded President)?

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Karym Bentebbal
30-January-2017

Brand Tracking Brand Messaging Brand Innovation Brand Protection Marketing and brand Management

Question added by Nazar M.Salih , Freelance Sales & Marketing Consultant , Freelance Sales, Marketing & Business Development
Date Posted: 2015/11/18

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1 Answers

by Vinod Jetley , Assistant General Manager , State Bank of India

If the president leaves the company, you are in a soup.

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