Marketing, sales, management, what is the best way to improve these skills? Books, education/ training, work experience, or you born with it?

experience is the most important for me and also the trainning 

 

Dear Kareem,

 

I will guide you as much as I can... and we can continue on email.

 

These books are perfect for entrepreneurs, employees. They cover a broad spectrum of topics and will provide you with an encyclopaedic amount of knowledge that will help you build your business and sell more, market more and do everything in management.

 

Sales Book

1- SPIN Selling (Neil Rackham)

2- What Great Sales People Do (Mike Bosworth)

3- The Challenger Sale (Matthew Dixon, Brent Adamson)

4- Solution Selling (Mike Bosworth)

5- Hope is Not a Strategy (Rick Page)

6- Little Red Book of Selling (Jeffrey Gitomer)

7- Selling to Big Companies (Jill Konrath)

8- How to Win Friends and Influence People (Dale Carnegie)

9- Strategic Selling (Stephen Heiman, Robert Miller)

10- How to Say it (Geoffrey James)

11- Mastering the Complex Sale (Jeed Thuli)

12- The Psychology of Selling  (Brain Tracy)

13- Perfect Selling (Linda richard)

14- Secrets of Closing the Sale (Zig Ziglar)

 

Marketing Books

 

1- “Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy”by Martin Lindstrom

2- “Riches in Niches: How to Get Rich in Your Niche” by Susan A. Friedman

3- “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise , Christophe Morin

4- “Visual Marketing:99 Proven Ways for Small Businesses to Market with Image and Design” by David Langton and Anita Campbell

5- “Constant Contact Guide to Email Marketing” by Eric Groves.

6- “Referral Engine: Teaching Your Business to Market Itself” by John Jantsch

7- “Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue” by Jim Kukral

8- “Found Money: Simple Strategies for Uncovering the Hidden Cash Flow in Your Business” by Steve Wilkinghoff

9- “Art of Pricing: How to Find Hidden Pricing to Grow Your Business” by Rafi Mohammed

10- “Outrageous Advertising That’s Outrageously Successful: Created for the99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising” by Bill Glazer

11- “POP!: Create the Perfect Pitch, Title, and Tagline for Anything” by Sam Horn12- Permission Marketing (Seth Godin)

13- Buy-ology (Martin Lindstrom)In general you have to follow the conference and training course as well as Workshops in MENA region.

 

Please check this URL for MENA events: http://www.middleeastevents.com/site/index.asp

 

 If you want to download any of the books mentioned above, just PM me.

 

Also you have to subscribe to online courses and training in Oxford continue training : http://www.conted.ox.ac.uk/courses/online/

 

Many Many ways to improve your management, Sales & Marketing skills.

Just follow me. :)

 

Best Regards,

Hany Sewilam AbdelHamid

Business Development Manager

Very few people born with these skills. Basically all the three factors (books, education/training and work experience) are important to enchance these skills.

 

 

All ways you mentioned are important to learn those things. step by step you need to go for them. First while you studying your book will give you an outlook of the field. after that comes training what you have learned in outline of book as u keep ur training on it will turn into experience and will be on your finger tips.

Thanks

let me add university master made by (professional ) teachers 

Small improvements in your skills and processes can often produce substantial results. Even great salespeople can benefit from coaching.if you are struggling, there’s room for improvement. And with the right attention to your pipeline and goals, you can make sure you’re on track to hit your numbers and make adjustments needed so all this things have to experience practically..only with experience we can go forward and learn in real life.nthing else matters.

التعليم والتدريب وممارسة المهنه بنشاط حيوي

 

expierence is the most important thing

 

trainning and work experience are the best in improving those skills

A sales man in like a swimmer. He can only learn through experience in the beginning. The1st day that he goes out in the street cold calling door to door is not a pleasing experience to most people but teaches one a lot. This experience is more than any book can provide. It teaches him to be humble, to be a patient listener  and to be self-motivated. He should have his product knowledge in his fingertips but if he does not know something should accept the fact and humble enough to get back with the correct information. Should be ready to work hard to give service to existing customers and build a client base from where he can get reference. Books are of help only if the rep is ready to implement the teachings on the job. The rep has to implement it in his own way which suits his temperament.

I would say "work place" coaching, practice makes "permenant" but practice with constant feedback is the key for development. Managers should lead work place coaching and people should understand WIIF them