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Which is more effective for a successful business if the sale price of a marketed products is a) fixed price, or b) negotiate price, or c) auction price?

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Question added by Fazlul Hoque , Assistant Director , DoF,GoB
Date Posted: 2013/09/03
Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

The attitude and behavior of modern customer in the modern world have abruptly changed. Major of the customer are earner and so they are very busy for their service or business or other works. They like to buy their daily goods by fixed price. The house wives or children are not habituated to buy with negotiate or auction price. They mostly like to buy with fixed price. Thus fixed price for a product could more effective for a successful business.

Usman Masood
by Usman Masood , Chief Financial Officer , Siddiqi Group

I think option a or b. Fixed price inclusive of all costs and profit margin will help in better control and profit. Secondly negotiable price with a margin of flexiblity will also help in better negotiation and customer satisfaction.

Meherunnessa Runy
by Meherunnessa Runy , Mid-level Officer , DoF

The option a) fixed price is more effective for successful business.Because,both customer and business person are more busy in the modern world.They have no enough time to burgaining or atttend in auction sale.Fixed price also help the customer to quick choose products and buying decision within short time.

مصعب عالم
by مصعب عالم , c v de moi , phrmacie elpharabie

can be answer b or c

Sathes Ramachandran
by Sathes Ramachandran , Assistant Manager - Product Development , Lankem Ceylon PLC

It varies according to market segment and the product category. If its a high end market option a and option b is suitable. In middle class and lower income option b is mandatory unless its an essential product. Likewise if the brand is established and considered as essential Fixed Price can be charged. For generic products price should be negotiable to be competitive in the market. 

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