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From where should a brand manager focus in uplifting the brand identity? Is it on the product or the target market? Why?

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Question added by Charimar Ferrer , Senior VM , Noul Central Markets (Bloomingdale’s-Kuwait)
Date Posted: 2015/10/28

Brand Identity refers to overall look of your brands communication. To uplift your brand identity you should use distinctive elements like specifi fonts, color and graphics. At the core every brand identity is a brand mark or logo.

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