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A content marketing strategy analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and the different customer touch points but it goes beyond that. Essentially a content marketing strategy looks how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.
It is a strategy to create, dessiminate and spread attarctive marketing content using various media like print, television and social media. The type of content to be used and degree of usage of a particular media is dictated by the strategy.
In the long run, the strategy generates awareness, creates barand value and boost sales.
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