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Answer with little explanation will be entertained
It depends on the product and also may vary from product to product. For example , if your product is paint.
Lets calculate the basics : Material cost ( The DP is easily given by company to its dealer)
Calculate its coverage area per litre, accordingly ( price /per sqm = rate per sqm ) practical basis not theoritical base.
Add ; Overheads - It contains freight to be occurred for transportation from Ex to godown (3%)+ Labour charges - loading/unloading (actuals)+ Sales tax extra (14%)+ Margin ( may be from5 % to25 % of the dp value).
It may land from15 % to25 %.
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