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Shareef Al Sheik
by Shareef Al Sheik , Leasing Manager , Al Qattara Investments LLC

There are a broad range of strategies that you can use to achieve your objectives. They include:

  • Defining your target market
  • Product positioning
  • Pricing
  • Promotion
  • Distribution

Some tools include:

 

  • Advertising
  • Awards
  • Direct mail
  • Exhibitions
  • Internet marketing
  • Media relations/publicity
  • Newsletters
  • Articles
  • Seminars
  • Sponsorships
  • Cold calling
  • Joint ventures
  • Blogging
  • Social media

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