Marketing communications is used to achieve one of two principal goals. The first concerns the development of brand values. What is the other goal?

Question added by RAYMUND ALVAREZ , Product Sales Specialist , Al Obeidly and Gulf Eternit Trading Co.
Date Posted: 2015/08/17

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by Aliasgar Valijiwala , Business Developer , Dhaidan Al-Ajmi Law Firm

Hello Sir,

According to your question the other goal should be advertise our product B2B or B2C

by Mohammedbirhan Desalew , Mohammed , Customer Service Manager , Commercial Bank of Ethiopia

assessing the market segregation of the product to whom supply.

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