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Which one of the social media technologies is best for product marketing, Pinterest or Facebook?

Please, give reasons for your answer. Thanks!

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Question added by JOSEPH GBADAMOSI , Customer Insight , Bridge International Academies
Date Posted: 2013/08/20
Sarath surendran S
by Sarath surendran S , Digital Marketing Manager , Vista valley sdn bhd

Joseph its really depends upon Your product u cant market every thing in every platform  so for example pinterest is a display marketing paltform and Fb is a communicative platform so  you have to find out which platform works well in ur place and have to decide the medium  

Abdul Shakoor  Khan
by Abdul Shakoor Khan , Marketing Manager , Najeeb Auto - Suzuki

The first thing is to Check the popularity of the Social Media websites in your country and then use the ones which are very popular in the country you live.
It's better to use all depends on the type of the business and check the response.
It will give you an idea of the platform which one is best for your business.

Mahmoud Hassan
by Mahmoud Hassan , Marketing Manager , Nabina Holding

Hello Joseph This depends on the target audience and my product features..
but i think Facebook has many target options more than Pinterest Regards Mahmoud

Stella Anokam
by Stella Anokam , Senior Consultant / Project Manager , BGS Limited

1. The only way to find out is to TEST. Use both for about a month or two and compare the results (traffic, leads and sales). That's what any pro digital marketer will tell you.

 

2. GENERAL RULE OF THUMB: The best social media channel for product marketing is the one where MAJORITY of your TARGET CUSTOMERS ARE USING - not just Facebook, Pinterest or any other - if the purpose of marketing is to get results (FACT is that most people jump onto the popular social media sites trying to 'me too'). 

 

3. In my experience marketing through the web, I discovered that social media is not a one size fits all.

 

4. So, my advice: First research where the bulk of YOUR OWN TARGET CUSTOMERS ARE, not just the most popular network. Test to find out.

 

An easy check: If your product is a visual thing such as Fashion, jewelry etc - PINTEREST may be it.

 

BUT know this: Facebook has millions of anyone's target market and most people are either just finding out about Pinterest or don't even know how to use it.

Suhyb Irar
by Suhyb Irar , Digital Marketing Manager , Global Business College of Australia

I really recommend the use of both...
  You can use the advantage of facebook promotions and Offers for your product. 
and Pinterest, you can post your product with the price tag on the picture and link it directly to your website. 
  you'll gain both customers to your website and increase your market lead.

sajid tufail laleka sajid
by sajid tufail laleka sajid , LAWYER , BISMILLAH LAW FIRM

facebook is a best social media    

Abdul Basheer
by Abdul Basheer , Director Sales and Operations , Freight Factor Cargo LLC

Hi Joseph, I believe facebook.
It will totally depend on your product and your audience.
Regards, Bash

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