How can communication companies create their own blue ocean, while they have similar products and provide similar services?

I think the company strategies for their products or services should be splitted in lanes and customized by differentiating their messages to the targeted customers / markets and can share small percentage between the teams each others like10%-20% regarding to the market share prospective to be responsible for to make his/her colleague achieve their targets by helping each other by this way on the other hand we can say " Let the small fish go to catch the bigger one '' as an overall achivement of the comapny will impact positively on the employees.

I agree, but I think that creating blue ocean depends on creating a new value, through the current products and the addition of new technology so diffrentiatin the message is a market technique not a new market strategythen one of the main specifications of Blue Ocean is you create a value that cannot be imitated by competitors 

I strongly believe that we must be very clear and focus on  what we are providing the facilities for services, products, and  technology that will be valued by customers

 

To create a blue ocean, it is imperative that you have to create an entirely new product