What are the first three things you check when conducting an SEO audit for an E-commerce Website?

1. On-page SEO (Meta data, content quality, website architecture, speed, broken links, xml sitemaps, robots.txt, text to html ratio etc)

2. Existing Backlinks, and backlinks count (Quality of links)

3. Existing landing pages, Organic traffic, CTR (In GSC), & Bounce rate

We should check all things to get a healthy website but few steps are below here to do an SEO Audit:

1. Content Plagiarism (Don't forget - Content is the king)
2. Speed Optimization (Amazing ranking factor)
3. Meta Data Optimization 
4. Image Optimization including ALT tags values 
5. XML sitemap
6. Robots.txt
7. Social Accounts Handling
8. Backlinks and Domain Authority
9. In-Line Styling
10. gZip Compression
11. Cache Optimization
12. HTML, CSS and JavaScript Optimization
13. Spam Backlinks Optimization
14. Integration with GA, GSC and GTM for tracking and reporting
15. and more  

1 landing page creationits showing perfect  2 use product related content inside the landing page product 3 page loading time and responssive page 

1. On page Part {Meta tags, content quality, robots file, sitemap, canonical issues, HTML tag issues, protocol (secured or nor), broken links and speed etc.}

2. Domain Authority & Backlinks

3. Organic traffic and landing pages

1. Website Navigation Structure 

2. Domain Authority 

3. Current SEO Ranking 

Eye catching, easy navigation, and proper category of products,  and then technical

According to my point of audit I highlighted the following factors

- Domain PR, DA, PA

- On-Page, Content Quality, Keywords Density

- Bounce Rate

- SERPs Analysis

- Backlinks worth 

1) Pictures

2) Content

3) Check spelling

I have a checklist that i go through. S uprising the checklist has NOT changed much since inspection. The Guidelines are the same only algorithms sometimes are updated to enforce the guidelines better.

1) Quality of language/content and content theme

2) Webmaster practices

3) Link, pics, and metas