What is the the most effective way to segment a B2B target audience?

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Stanley Mathew Mbiydzenyuy
29-November-2016

Marketing B2B B2B Marketing B2B services Audience Measurement

Question added by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date Posted: 2015/07/04

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1 Answers

Ibrahim Hussein Mayaleh

by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The most pupolar corporate customers segmentation is upon business type. For example:

- Government

- NGO's

- Banking, Financial

- Educational

- Industrial

- Medical

- Hotels, restaurants and entertainment

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