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How can I avoid Brand Attack for my brand?

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Question added by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date Posted: 2015/07/04

we can avoid brand attacks by

  • Minding youre own brand by spending time on its upliftment
  • Getting unique & innovative marketing strategies into your bussiness
  • Having mutual undertsanding with other brands is also neccesary.

Anas AlQasem
by Anas AlQasem , Training and development officer , AGIP

Only duly registered trademarks are protected, granting the owner exclusive rights for using the trademark, authorizing its use, prohibiting others from capitalizing on its benefits, and preventing them from registering identical or confusingly similar trademarks.

 

we must know that trademark infringement and counterfeiting are more serious issues in the Arab countries, they are also of global concern. Securing protection and maintaining your Intellectual Property Rights (IPR) within your country and abroad will maximize the level of protection against any possible future litigation related to your most valuable asset (Your Brand). Safeguarding your IPR from infringement and exploitation by other companies is therefore, essential to sustaining your corporate growth and competitiveness.

 

Thank you so much

Anas Al Qasem

 

 

 

 

 

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