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What do you think is the difference between a marketing mix and a promotional mix?

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Question added by Ashwathi Paduvilan , Marketing Manager , Cash Mart
Date Posted: 2013/04/24
irfan Muhammad Akram
by irfan Muhammad Akram , Head of Sales & Marketing , Agror Pharma (Pvt) Ltd.

Marketing mix is broader term commonly known as 4Ps, product, price, placement and Promotion, while Promotional mix is part of Marketing Mix and includes advertisement, sales promotion, personal selling and publicity.

Febu Zachariah John P
by Febu Zachariah John P , Sr. Sales Executive , General Electric & Trading Co. LLC (Genetco)

marketing mix comprises of 4 P's like product, price, place and promotion...promotion mic is a part of marketing mix and its comprises of publicity, sales promotion, personnel selling, advertising and direct marketing...

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