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What is the best marketing trick for a delivery food company who just started?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2015/07/01
Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

I agree with the experts answers. Thank you.

Vipin Nadakkal
by Vipin Nadakkal , Marketing Director , Inergio Digital

I wouldn't call it a marketing trick, but the first point to have in mind in food business is quality consciousness. And that itself is going to be its strongest marketing point.  Pricing is another critical aspect. You haven't mentioned if your food product is a mass product or a premium product. Your next point is the packaging. A neatly and professionally packaged food makes a big difference. Invest in it to build your brand. Now identify the smartest ways to reach out your potential clients. You may need a few local advertisements in the form of leaflets or displays, work with neighborhoods. Set kiosks in residential buildings make it visible. Remember, Never compromise on the quality! Your product will be accepted.

Ruth Igbokwe
by Ruth Igbokwe , Customer service representative , corporate affairs commisiion

Make the food delivery free of charge to people

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Ah ha!  I've answered a couple of your questions and now we find out what the business is!  Hooray and congratulations on starting the business.

 

There is no magic marketing trick.  Start by getting the basics right: things like a listing in the phone book, business listings, google (and google maps if appropriate), big sign in the shop window if you have a shop, sign on your vehicle, business cards.  Just doing all of that is a surprising amount of work.

Most importantly, just remember that what you're really trying to do is

a) get anybody who becomes a customer to be a customer again and

b) get every customer to bring you1 new customer

 

Start by making sure that every single person that you know is aware of exactly what you're doing and how it can benefit them.  Make it easy for everybody amongst your family/friends/business partners etc to inform everybody they know.   Collect every email address you can find and learn about email autoresponders. 

 

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