How can we detect ad fraud?

Advanced fraud detection technology is required to evaluate the legitimacy of impressions. Using a combination of big data and session-based analysis, Integral’s fraud solution measures and blocks at the impression level in real time. In addition, Integral labels each infected computer as a bot, alerting partners of compromised machines, thus preventing serving impressions to bots

The first way to breaking down in two category, one is technical fraud and compliance fraud. Technical fraud is self explanatory. Compliance Fraud is the bending or breaking the rules. Ad fraud required to see where it happens. Fraud is most likely perpetrated at the stage that advertiser is paying. Fraudsters are most likely to focus on impression fraud.

There are few common signs of fraud ads like it is usually a pop up that pops out when you open a site in a browser. Such fake ads always blinks and want you to click on it so it accesses your information on the computer. Avoid clicking those and falling into the trap and always have defender installed in your computer.

Ad fraud costs the industry $8.2 billion a year in the U.S. alone, according to the IAB. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system and earn money by serving ads in ways that have no potential to be seen by a real person. Needless to say, this has a negative effect on the entire advertising community

If you’re buying media, prevent waste across your media plan. Block ads from ever serving on fraudulent web pages, and stop bidding on fraudulent impressions, all in real time. If you’re selling media, clean up your inventory with real-time data signals. You can even anti-target infected machines and prevent fraud at the user level.

Hope you Gotta Me..

if the ad does not have anything relevant to your profession or your business then one should consider clicking it. Hackers often use malicious ads to infect your computer.