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Here is Road map which is very effective in majority of cases.
a. Know Your Strength and weaknesses. (SWOT Analysis)
b, Study market, and know about product/services demand.
c. Know about your customers and target market (Locally/Globally)
d. Know about your Competitors, Put your self in customer shoes ....why would they buy your product and services from your company?
e. What forms of On Line marketing is best suited for your product or services? (In Most cases Combination works best).
f. First step is to develop effective Blog/Website.
g. Next Step is Optimise your Blog for Search Engine. (SEO)
h. Budget to promote your Product and Services via Google Adwords, develop Campaigns and Key words.
i. Facebook, Linkdin, Fan Pages and promote them via Online marketing tools Like Hootsuite.
Always remember !!!! You have to reach customer, sell him (Your Product and Services) and then retain him by making him happy.
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Situation – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – how exactly do we get there?
Action – what is our plan?
Control – did we get there?
Creating a successful online marketing strategy framework is essential to ensure the success of your planned communications and more importantly ensuring your team & business provides you the buy-in to support your vision.
This frame work comprises of4 key areas
1- Organisation Health Check
2 -Barriers
3 -Creative idea
4 -Engagement Strategy
All the strategy have some aim to reach, not even marketing strategy so find out your goal, where you want reach, how you will reach, what will be your action to make your place in the market, what your strenght, what your weakness etc
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