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User engagement is a critical metric to understand for every business with an online component,
Measuring engagement breadth, how often a user visits your site.
(Number of visit by each user per day/week/month)
This is a key metric employed by the social network Facebook, amongst others.
To calculate it, calculate for each user how many days they’ve visited your website for each month:
Measuring engagement depth,
(Number of events per visit)
When looking at consumer Internet products, I split the metrics into two level whereas L1 = early stage, and L2 = traction for building real revenues at later stage...Level1: Unique users per month Pageviews per user per month Minutes per user per monthLevel2: Daily active users Revenue per user per year Comments per user Retention and churn (if product has premium services)
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