The firsr thing you need a website to Show your Photography skills and speciality and contract you have worked on. You can show your work in a nice way with animation on the website. After website you need to be active on Social Media inlcuding Instaram , Facebook , Flickr , Pinterest ,Google + ,Twitter ,LinkedIn and join related group and people to share your Photography skills.
Search targeted keyword in your region and start working to rank those keywords which will generate targeted traffic to your website. More and more people will see your photographs and you will get positive response from the people.
pinterest ,fb ,instagram &G+
use the plaftrom which is more popular at ur place and list your business in free directory and google
if you have enough funding go for google paid ads
You need to plan as follows:
1) Website: Make a nice interactive website by dividing the portfolio base on industry e.g. Food, Outdoor, wedding etc...
2) Social Media: Create Facebook, Google+, Twitter Pages etc..
3) Advertise: The simple logic of business is "money makes money" if you need real business advertise on Google Adwords (only on Regional Search Network).
4) Professional Networks: Join professional network like: PhotoShelter.com - let them find you everywhere they visit.
Atlast the best way market your photography business in one word is "online".
by
Farhan Abbas Sayed , Senior Media Planner - Digital and Mobility Services , Omnicom Media Group
The best way is to join the chain of photographers who are present of Facebook, Twitter, LinkedIn and Pinterest. Add them to your connection, participate in discussion on Linkedin. Dont underestimate the power of LinkedIn and Pinterest as they will expose you to another set of professionals.
Follow people on Twitter
Target models who are looking for portfolios, offer them a package which they cannot say no to, click them and let them have a word of mouth campaign done for you.
Also do some small scale campaings for amateur photographers who will also help you in word of mouth branding.
Join photography magazine groups as well, follow them, their events, if convinient visit these events which will eventually help you in building network.
