What are the key parameters to allocate a budget for SEO?

Depends on the important factors 1) The number of contenders for this word 2) domestic or international market 3) the power of the word in a search engine

As all mentioned it depends on the requirements and objectives.
The budget is also depends on the competition of the Keywords.
There will be some targeted (Long Tail Keywords) usually low traffic and some Competitive keywords high traffic.
The keywords research is the most important part in the SEO as compare to other parts , because in Keywords research you can assume the budget & Time as per the competition of the keywords.
Do the keyword research through Google Adwords and through Market Samurai then compare the result and choose the best , targeted , high traffic and at the same time low competitive keywords.
Another important part is Fresh and unique Content.
As content is the King It's better to have a professional content writer in house.
Who can write the content for the website as well as for the blog on regular basis.

SEO is about Budget and Time.
You have to estimate or ask an SEO Pro , how long will take for your website to rank.
Also it depends on the objectives : Is it branding or rebranding ? You want to boost your online sales or reputation improvement or is it just a corporate ego ( we must be online like others) Some websites may need 6 month or more ( New Websites) - which takes a lot of money.
At this point your focus will be Content and few themed backlinks.
For New and Low Traffic website Budget allocation : Content Creation - 60% Linking and Reputation Mgmt - 20% Social Media - 20% Like mentioned , every website has a different strategy , time and budget.
Good Luck Tarek Hassan , Hubac Media Certified SEO , http://www.hubac.com

Hi, Parameter for Allocating the Budget for SEO User Friendly website (for both Search engine and User or Traffic that will land on the website).
Easy to navigate.
Quality and Fresh Content that will help the visitor to reached towards more inside in the website.
Keywords are the Third and last decisive factor the allocating the budget for the SEO.
Create Landing Pages in order to get the competitive keywords target easily.
that is the summary: 1.
User Friendly website (Means Design and Development) 2.
Fresh Content helps you to get your website save from (Penguin and Panda) 3.
Keywords or term that you wanted your business to reached on the first page.
Now its easier to concise my answer how to allocate it directly for SEO.
You have to set short and long term goals with SEO like competitive and medium competition keywords.
So that you know which thing you are paying the SEO Company, SEO Team or SEO Freelancer.
Every one have its own benefits and pitfall.
from Freelancer its hard to get the commitments done easily.
If you have in house team then it will help you get every things like efforts been noticed easily.
Thats the part for Organic SEO.
Other Part is SEM on Bing or Google: That will give your website popularity in minute or so as soon as your ads are visible you are in business, but again its a costly thing you will have to pay on every Impression or Click.
If you are looking strategy or stuff like this then i will suggest you hire a person who knows what is SEO.
These days its been very tricky to get the keywords ranking sometime people are not able to get the keywords indexed.
New Bees are not aware of Google panda and Google Penguin Attack.
Hire the Expert leave the rest to him, if you have low budget then hire an expert on daily wages 4 Hours a day so that you will know exactly what he or she has done on your website to increase the exposure of the website.
if you have any question feel free to ask me.
Thanks best regards shahzore ali

Well it depends on your objective.
First, you need to answer questions such as: Am I looking for fast attained traffic? Does a good bounce rate count? Is high ranking on search engines a major goal? As a start-up (website/ portal..), I suggest you kick start by creating consistent and captivating content (reliable of course) with the right selection of keywords (use Google Adwords).
Then comes branding and networking on social platforms, as well as ads and PR.
Good luck and feel free to send any further inquiries.
best, Elie Turky Twitter handle: @loulzi (URL removed due to policy violation. Please contact support for further information.)