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Does the trend towards data-driven marketing hinder its creative process?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2015/06/03

Creativity is the catalyst used to create a scenario that a customer will ultimately interact with in the future. Without creativity in a marketing perspective, no data will be  produced.  The data is more often a consequence of creativity in marketing.

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

I think No, how it can hinder creative process, you please explain me and creativity is very important in all sector if you want to do something different.

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