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Include a site map page in your website; especially if the website is big.
Explore the keywords in your content as per google algorithm.
I'm agree with your answer
Focus on site structure, User experience, Quality content, and make it shareable..
1. Add as many meta headers describing the page completely.
2. Your url, titles , H1 headers matter a lot as web crawlers try to search in there.
3. Keep inline scripts to the last
4. Have lot of backlinks , avoid iframes
5. xml sitemaps gives sublinks in google
There are many more
For beginners it is very useful
https://moz.com/beginners-guide-to-seo
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