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If the product or the service I am marketing is not interesting, what are the best solutions for such problem?

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Question added by Asma Benjeddou , Administrative Manager , BBaba General Construction and Contructing Co
Date Posted: 2013/08/07
Manu Sankar Das
by Manu Sankar Das , Associate Director, Brand Marketing , Redbus

The whole purpose of marketing is to making the product or service interesting to your target audience.
I am sure the product or service will add value to your target audience in one way or the other and that's precisely the reason it was developed in the first place.
Try focusing only on your target audience.
As long as you believe in the product/service, even if other people don't find it interesting, it shouldn't be of your concern.
Also, interesting is a very subjective concept.
What one finds interesting might not be interesting to the another person.
I hope I have been able to answer your question.

Almuiz Tawfiq Basheer
by Almuiz Tawfiq Basheer , Projects Sales Engineer , company working in warehouse wtorage & logistics

While your targeted client is satisfied with his supplier you can do nothing unless you provide them an additional advantage than what they have.
Price and quality are the most important advantage to provided.
As you said that the price is almost same and the product is from China, then you should find another strong advantage in your product which is not available in what they have.
Restudy well all your product data and study also the competitors data and try to find your strong points.
If you did not success then the only solution is to try to find a new client who need your product before other competitors find him.

Asma Benjeddou
by Asma Benjeddou , Administrative Manager , BBaba General Construction and Contructing Co

Thank you for this answer but i have an example that may explains more: we suppose you have a high standered product from China that competes with also high standered product and well known also how you will pull your audience if they are satisfied with there products and thing that there is no need to change the especially that is from China(PS the price almost the same and as you know there is no strong reputation/good reputation of the sourse countr) y

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