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What is the difference between Consumer and a Customer? P.S - It is not the one who buys is a customer and one who consumes is a consumer

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Question added by Faizan Mukaddam , Researcher - Client Servicing , TNS Middle East & Africa Ltd
Date Posted: 2015/05/12
Faizan Mukaddam
by Faizan Mukaddam , Researcher - Client Servicing , TNS Middle East & Africa Ltd

Good attempt brother, but it is not at all confusing. Its a very easy definition.

Waiting for more responses

Syed Abdahir Umar
by Syed Abdahir Umar , Hr and Operations Manager , Holoteq Group

The terms "consumer" and "customer" are often used interchangeably, but a consumer and customer are not always the same entity. In essence, consumers use products while customers buy them. A consumer may also be a customer and a customer can also be a consumer, but situations occur where this is not the case. In general, your marketing efforts should be geared toward the consumer, rather than the customer.

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