Shah has decided to respond to competitive situation by achieving a competitive advantage. At which level is Shah addressing his planning efforts?

He should do a SWOT analysis at business level to catch competitive advantage.   

Thanks Mr. Jetley for your kind invitation.

Regarding the question, I would say that since Mr. Shah has decided to outperform the market by gaining competitive advantage, it implies that he has taken the strategic decision.

In my opinion, the correct answer depends upon the position Mr. Shah is holding. Consider the following situations:

 a. Corporate level – if Mr. Shah is the owner/ MD of a multi-business entity then such a decision could be at corporate level to increase the overall profitability.

 b. Business level – if Mr. Shah is the owner/ MD of a standalone entity then such a decision could be at business level to increase the profitability of his business.

 c. Functional level – if Mr. Shah is the functional manager (say production) then such a decision could be at functional level to achieve the cost savings in production process.

 d. Operational level – if Mr. Shah is the operational manager (say retail operations) then such a decision could be at operational level to increase the sales.

 e. Departmental level – if Mr. Shah is the departmental manager then such a decision could be at departmental level to optimize his department’s operations with limited resources.

competitive situation & competitive advantage can arise in any level.

It should be a win-win situation in the long run. 

Answer option :    >>>>>>>>>>>>>>>>>>>>>>>   (b)    Business level

(b)Shah is addressing his planning efforts at the business level.

 at business level since it is a strategic plan or decision

I Go With All Expert Answer & With U Sir

At Business level ...............................