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The main aim is raising profits.
marketing plan comprises of the four P ,that is product ,place ,promotion and price
product - make sure the product meets the eye if the customer hence customer satisfaction.
place -the product should be readily and widely available .Maybe use intensive distribution to make sure it reaches all target markets.the product should be distributed at the right place at the right time and at the right people.
promotion - this could be offering augmented services to encourage the customer to buy .FOR example buy two and get one for free.
price - pricing is another key area of improving market share ,most customers are price sensitive .Lowering prices might increase sales and some customers are quality sensitive and they assume that products of high price are of great quality.
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