What is the difference between " Marketing & Promotion " ?

Promotion is part of marketing ( one of the4 P )

Promotion involves many business strategies to communicate with the marketplace, and advertising is a specific form of promotion. The term is often interchangeable with marketing and promotion, largely because of its impact in a company's promotional plan. Advertising often takes up the majority of a company's marketing budget.

1. Promotion Basics

   • Typical promotional strategies include public relations, personal selling, direct marketing, social media and sales promotions. Companies use PR in all forms to maintain interaction with the public, to promote goodwill and to generate broader attention to its brands. Direct marketing and personal selling have costs, but they are used to drive more immediate revenue. Sales promotions are also used to drive immediate sales.

   Advertising Differences

   • Advertising is paid communication. The business pays broadcast, print or digital media for the time or place to present a message to a target market. By paying for advertising, the company gets to control the message more than it does with public relations efforts. Advertising has a more long-term, brand-building emphasis than selling and sales promotions.

Promotion is part of 4P's of Marketing Mix.

Marketing is an objective discipline that involves the research, creation, pricing, testing, and distribution of a product or service. Marketing involves analyzing the competition by researching their pricing, products, where they sell, and age, race, gender, and other characteristics of their customers. A small business uses market research to test ideas and products on potential customers and to get feedback on the products or service. Market research also discovers what price consumers would pay for a proposed product or service, where they would purchase it, and how often they would use it.

Typical promotional strategies include public relations, personal selling, direct marketing, social media and sales promotions. Companies use PR in all forms to maintain interaction with the public, to promote goodwill and to generate broader attention to its brands. Direct marketing and personal selling have costs, but they are used to drive more immediate revenue. Sales promotions are also used to drive immediate sales.

Marketing is an objective discipline that involves the research, creation, pricing, testing, and distribution of a product or service. Marketing involves analyzing the competition by researching their pricing, products, where they sell, and age, race, gender, and other characteristics of their customers. A small business uses market research to test ideas and products on potential customers and to get feedback on the products or service. Market research also discovers what price consumers would pay for a proposed product or service, where they would purchase it, and how often they would use it.

Promotions are events, activities, sponsorships, and contests that create and increase awareness of your product or service. Promotions differ from advertising because they are less educational in nature than traditional advertisements. Sponsoring a youth sports organization, giving away free samples at a mall, offering coupons in grocery stores, or promoting a sweepstakes or contest that bring customers to your website are all examples of promotions. Promotions should be geared toward the consumer demographic your market research determined is your best potential customer.