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What are the best " Marketing Techniques " ? Are these techniques suitable for all products ?

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Question added by Khaled Anwar , Senior Sales Engineer , "Automotive company''
Date Posted: 2015/04/27
Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

I would agree with the answer of Mr. Jetley. Specially always add something new.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

Many people in marketing and advertising might concur that informing a tale is the greatest method to promote your item. A tale that is good may actually get people’s interest.

On informing a tale, the films rely on completely. The first films didn’t possess a large effect to be created by the advanced engineering of today. They counted primarily about the softwso the stars to inform the tale.Participating rapidly using the market was crucial. Marketing using this story to a bunch of gynecology doctors might be a very relevant story. Especially since the film was in San Francisco.

Consider as a film from1932, an example named, “Red Headed Woman“. It’s a ” comedy ” in regards to a lady, performed by Jean Harlow, who employs her erotic bracelets to raise the cultural hierarchy to rich wife from bad lady.

Within this period’s vocabulary, she was a “schemer”. The movie’s beginning picture guarantees the market understands this from the beginning.

Inside it Harlow is currently attempting on the new gown. She stands presented in a screen which tosses daylight throughout here. She requires the dress trimmer, “are you able to look out of this gown?” He or she understands that she can easily see the gown and the dress trimmer looks, and claims so. “Ideal”, claims Harlow is personality, “I Will go.”

In one single type of just four phrases, the character’s substance is exposed. This is similar to that of a visit to your gynecologist in San Francisco.

This film’s maker was Irving G Thalberg. Thalberg was the “mind” and creative force behind MGM after which both Universal Studios. A unique Oscar is even called in his recognition.

The power of Thalberg was he had an understanding of what didn’t and what worked. And “Redheaded Woman” is definitely of his brain worked an instance.

While he examined the first slice of “Redheaded Woman” he sensed that it didn’t function. The issue was that it didn’t expose Harlow is character’s real personality till about one-third of the way through. Through which stage the market might have lost interest.

He requested Anita Loos, its display author, to rethink the beginning moments. The end result was that “see through gown” picture which produced and immediate effect, along with a film that is profitable. This is funny considering the silly gowns women wear when they visit their gynecologist. It’s amazing how much of a difference in the details and the context of the environment and behavior.

Then your have to interact is instant by making use of these concepts to marketing items. Striking on the prospective customers feelings together with your present needs to occur in the get go.

 

Thalberg advertising methods that were utilized in developing movies, much as are accustomed to today.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

1. Keep Adding Something New Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.

Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales in3 different ways:

  • It attracts new customers who were not interested in your current products and services.
  • It generates repeat sales from existing customers who also want to have your new product.
  • It enables you to get bigger sales by combining2 or more items into special package offers.

2. Become a Valuable Resource Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help.

3. Separate Yourself from Your Competition Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?

Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you'll automatically get more sales.

4. Promote the End Result Your customers don't really want your product or service. They want the benefit produced by using it.

For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family.

Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.

5. Anticipate Change Change is the biggest challenge to your business success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past ...or even recently. Aggressive, innovative competitors and rapidly changing technology make it impossible.

Expect change and prepare for it. Don't wait until your income declines to take action. Develop the habit of looking for early signs that something is changing. Then confront it before you start to lose business.

Tip: Insulate yourself against the impact of change by increasing the number of products and services you offer and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product decline or the response to one marketing method drops.

How many of these5 proven marketing techniques have you overlooked or ignored? Start using them today and you'll see an immediate increase in your sales.

 

RAJ DAHIYA
by RAJ DAHIYA , Senior MEP Projects Manager , Trinity Engineering Services L.L.C.

Agree with the other Expert's answers....

MUHAMMAD LUQMAN MUSTAFA
by MUHAMMAD LUQMAN MUSTAFA , ACCOUNTANT , FASHION WAY GARMENTS

Marketing is a process in which  before production and selling to final customers is called  marketing.

  As you know it is a process,so, to make better to better ,some techniques is very important.

PRODUCT.First of all,You know that about the demand of the products of the final customer .You know the taste of the customer,what type of colour like the customer.How much a customer pay the value.

PLACE..  You offer your product at such a place where rate of customer is very high ..

PROMOTION. Advertisement is very key element in present day . For this purpose you use both techniques  print media and electronic media.For local awareness ,you should display penaflex of your products at walking place of the customers.

PRICE. You should set your product price according to purchasing power of the customer.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Before we talking about the best marketing techniques, it’s important to understand exactly what we mean by that. Simply said, a marketing technique is anything we may do to create new business or increase our company’s reputation and visibility in the market.

Here, I am not talking about tactics for closing sales when you have the opportunity – marketing techniques are all about creating those opportunities in the first place. Marketing techniques are methods for targeting markets, building your brand and generating and winning leads to achieve fast growth and/ or high profits.

I can think of many different marketing techniques either offline or online. Good offline examples may include trade shows, networking and in-person engagements. At the other hand, examples of online techniques include a company's website, search engine, blogs, articles and industry webinars.

Online and offline marketing techniques together allow you to reach clients wherever they may be. Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like Facebook and LinkedIn.

Of course, type of business you are in, your products and your market will affect the choice of the best technique to use.

 

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