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Customer Relationship Management is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time.
If Customer Is there . There Is business . Otherwise there is nothing . So, the Importance Is Huge If One Wants to Understand in a competitive World . Businesses were doing OK by every aspect In a Monopolistic World . Now, Life has changed & we find Competition has taken a lead, so the importance Is to Understand : Is The Need Of the Day is to retain Customers .
Customers relationship means to create the customer value in life time and getting good communications with our customers to create the profit margin relations is the life blood of any organization
customer relationship management in business
Is to ensure the continuation of the business when it was managed properly
Customer playing a big role in a Business.without customer Business is not possible.so handling customers in good manner can provide the business even more better. Mainly satisfaction of a customer will provide a good name in society.and customer relationship management in business is for the customers safety,service and comfort.
agreed with all ..................................
Customer relationship management refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customer bases.
That's a the million dollars question @Ghada Sameer
CRM is not a new concept, it is very important for a business to have clear process on how to manage customer relationships end to end, and who is in charge of such relationship? A business needs to understand what their customers want or expect from them then put a process in place to give the customers what they want.
The second step after the process has been created is to look at technology and people who will facilitate that process and make it a success. A common pitfall to avoid at all cost is "turning this into an IT project" this is a critical Business and operational project, technology is only the tool that can help, but not the main part. You need to have all the3 components covered and that is People, Process and Technology. For more on that you are welcome to read my blog http://amrselim.com/crm-is-not-a-software-application/
At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Simple.... Customer is always first.... to Retain the customer meet customer expectations as per customer desire. When customer will happy with your services he will retain and bring more customers with him/her. so CRM should provide such services, atmosphere facilities to facilitate the customer, solve the queries and complaints as per customer expectation for grow the business0 complaint.
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