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To convincingly introduce a product in the market, first it require grabbing the customer attraction, then the capabilities of explaining the details/features, explanation about the comparative advantages of your product than those prevailing in the market, the definition of the brand value for your product, price advantages--in short it depends upon the salesmanship you possess to attract and convincingly make the customer to buy the product--the quality price and features of your product play big role in between.
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