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What are the major factors one should put into consideration when floating a 'se...
Posted by:
Muhammad Awwal Jibril
31-August-2015

a) Choosing a promotional messageb) Determining promotional objectivesc) Choosing an appropriate mediumd) Evaluating alternative media

Business Development Management Public Relations

Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27

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3 Answers

Wolf Klaas Kinsbergen

by Wolf Klaas Kinsbergen , Managing Director, Designer , ingenieursbureau KB International NV

Off course answer B) without that it becomes useless and without direction

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Alex Al Yazouri

by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

The most imperative is

b) Determining promotional objectives

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by Vinod Jetley , Assistant General Manager , State Bank of India

b) Determining promotional objectives

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