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At what stage in the product lifecycle does the sales growth start to slow down?

a) Growth stage

b) Maturity stage c) Saturation stage d) Decline stage

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/27
Wolf Klaas Kinsbergen
by Wolf Klaas Kinsbergen , Managing Director, Designer , ingenieursbureau KB International NV

everybody goes for option B, maturity stage, but maturity means the product gets mature, so at its best en well known, so why not saturation stage? When the product soaks the market, I would see that as negative, so slowing down sales.

Snezana Brankovic
by Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System

At maturity stage......................

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Maturity stage

is the answer

OPTION b ....................................

Gayasuddin Mohammed
by Gayasuddin Mohammed , Advocate , Practicing Law before High Court at Hyderabad

I think the same way as Mr.Kinsbergen herein above.

one it is reached saturation stage, sales growth starts to slow down.

Especially when it is maturity stage, it suppose to be grow better as it is come out from pre-matured stage and reached maturity stage an should be more stable..

Ujjwal Bhargava
by Ujjwal Bhargava , Account Manager

It is at Maturity Stage. Since, you have customers and their feedback about the product. The product has to be possibly improved from time to time as well.

Soliman ahmed Soliman
by Soliman ahmed Soliman , مدير معرض , سجاد كاربت هوم

اعتقد في مرحلة النضج لابد من تطوير  منتج اخر وعدم الانتظار لمرحلة التشبع للسبق بخطوة عن المنافس

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