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a) to learn from the marketing of another product which appears to be different in form, but is similar in terms of the needs it fulfils.
b) to prioritize the messages that could be given to customers. c) to identify the attributes which lead to brand loyalty. d) to simplify a complex matrix of attributes into a two-dimensional model that can be interpreted by all product stakeholders.
Agreed
b) to prioritize the messages that could be given to customers is the right answer
categorization of products help customers to be precise in their choice to suit their requirements and customers are educated about the alternative products in case of alternate requirements which may seem similar at the outset.
To better serve the customer needs by all means.
b) Products purchased to satisfy individual or household needs.
Answer (b) is correct answer, as customers are most important aspect in all product related issues.
All the factors, the most important task
b)
to prioritize the messages that could be given to customers.
the Message communicated , the price , the visible and hidden benefits of it
option b....................................................
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