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Why are non-responses a particularly important problem for companies' questionnaire surveys?

a) It means that targets aren't reached.

b) It means that people hate the company/product so much that they aren't prepared to help it improve. c) A company cannot tell whether respondents have the same views as non-respondents, therefore the analysis may be biased. d) It indicates customer disloyalty.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to the majority.................. C is the answer

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

c) A company cannot tell whether respondents have the same views as non-respondents, therefore the analysis may be biased.

Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

a)It means that targets aren't reached.

Mir Mujtaba Ali
by Mir Mujtaba Ali , Internal Audit Manager , Confidential

C)

Agree with experts >>>>

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be option CCCCCCCCCCCCC

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

A    ================   FOR APPLE

Omar Shammakh
by Omar Shammakh , IT Manager , Vibes Offices

c) A company cannot tell whether respondents have the same views as non-respondents, therefore the analysis may be biased.:

Most surveys only ask a small sample of the population that a researcher is interested in. so it is important that the sample is really representative of the whole population. There is a danger that people who do not respond to a survey may have significantly different attitudes to the phenomena being researched, compared to those who responded.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

c) >>>>>>>>>>>>>A company cannot tell whether respondents have the same views as non-respondents, therefore the analysis may be biased. 

souha safir
by souha safir , إدارية , قطاع التربية

To my knowledge, I chose answer C

I believe the correct answer is - C 

Mohamed Galal Hussein Ahmed Mohamed
by Mohamed Galal Hussein Ahmed Mohamed , Technical Mnager , Fast Building Contracting Co.

"C" is the correct answer, thanks for invitation.

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