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Which of the following statements concerning marketing research is incorrect?

a) Secondary research can be organized in-house or via a research agency.

b) Secondary research is done after primary research. c) Secondary research is quicker than primary research. d) Secondary research is cheaper than primary research.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Mohammed Thiab
by Mohammed Thiab , Founder / Chief Consultant , MV Consulting

Yes ,,, ""B"" seems to be the correct answer to this question

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Secondary research is done after primary research.

Amjed Mehboob
by Amjed Mehboob , G.M -(Currently Job Seeking ) , Advance Education centre

B is the right choice , primary research provides data  for seondary research 

Pierre Casaubieilh
by Pierre Casaubieilh , System Test Development Engineer , Resmed

All statements are correct to me.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

You are right Sir..........

it is b) Secondary research is done after primary research................

 

Secondary research is generally quicker and cheaper than primary research, so most research projects would begin by reviewing what secondary data is already available.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be option ============== b)

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