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Which of following consumer responses is LEAST likely to overcome cognitive dissonance experienced by a consumer who is dissatisfied with purchase?

a) Rationalizing to ourselves that a product is actually quite good.

b) Seeing the product in a different light so that we emphasize the bad aspects of a product. c) Seeing the product in a different light so that we emphasize the good aspects of a product. d) Complaining and returning goods to the supplier .

Business Development Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
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Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) Seeing the product in a different light so that we emphasize the bad aspects of a product.

hassan younis
by hassan younis , مهندس , جهاز استثمار مياه النهر الصناعي

The answer b is it the answer

Mir Mujtaba Ali
by Mir Mujtaba Ali , Internal Audit Manager , Confidential

Agree with the answers b) ...........

 

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Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be =========== d)

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Agree with experts answer <<<<<<<<<<<<<<<<<<<<<<<<<<<

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